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Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we’ve seen this year will likely continue for the foreseeable future. While the health and immune-boosting properties of fresh
Pantries Padded With Produce as North Americans Prepare for the COVID-19 Long Haul Read More »
Headlines are bleak right now. The spread of the coronavirus has people in panic mode, and that is impacting small businesses. It seems entirely possible that we will soon be in the middle of a recession—and yet 44% of small businesses are not prepared for one. Being unprepared can have disastrous consequences, especially for a
Will Your Small Business Be Ready If a Recession Hits? 5 Ways to Prepare Now Read More »
When I think back to the beginning of my career, there was much worry about Y2K and the impact it would have on our professional and personal lives. The world watched in trepidation as the year 2000 came, but thankfully the fears ended up being mostly unfounded. Fast-forward 20 years, and technology is still causing
Employees have 10 times more social media followers, on average, than their company itself, according to LinkedIn research, making employees a valuable resource for organizations that want to expand their reach. Despite the popularity of employee advocacy programs in recent years, however, 1 in 10 advocacy programs don’t meet expectations. Why? The main reason is
Employee Advocacy Programs: How to Prepare for Implementation Read More »
Subscribe to The Financial Brand via email for FREE! A fundamental element of many financial institutions’ internet advertising has been targeted for destruction by 2022, in part on the grounds of improving consumer privacy. Yet many bank and credit union marketers seem to be completely unaware of the impending demise, experts say. The coming change
How Financial Marketers Must Prepare as Chrome Cookies Crumble Read More »
Most small businesses (90%) have taken steps to prepare their businesses for an economic downturn. Despite this, many believe the climate remains predominantly favorable. And more than half (57%) admit to feeling better about the state of the US economy compared to a year ago. The statistics come from the 2020 Hiscox Small Business Owner
90% of Small Businesses Prepare for Economic Downturn – But Remain Optimistic Read More »
The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert says we will likely avoid in 2020), most marketers are optimistic: in fact, 61% of CMOs expect marketing budgets will increase in the coming year. If CMOs’ predictions prove true, marketers will have
Here’s how we prepare for a new decade of marketing innovation Read More »
So you’ve come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it
An Actionable Checklist to Prepare to Launch a New Marketing Project Read More »
As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are four things to watch as we see the advertising platforms pick up steam with automation and creating efficiencies. Smart Shopping Campaigns (SSC) – Let’s get automated with Google We were all
4 things Shopping Ads managers need to prepare for in 2020 Read More »
