Preparing

Inside Act On i heart marketing Customer User Conference Recap 351x200

Inside Act-On: Preparing for GDPR Compliance

We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included: […]

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SEO: Preparing for Google’s Mobile-first Index

Google is switching to a mobile-first index in 2018, wherein rankings for desktop and mobile devices will be based on a site’s mobile experience. Google’s “Mobile-Friendly Test” will identify if a site is mobile optimized and can, also, suggest performance improvements. Most searches on Google are from mobile devices. In 2018, Google will judge your

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Forward-Looking Retailers Are Preparing For AI, Hyper-Local And Voice Search – Forbes

Forward-Looking Retailers Are Preparing For AI, Hyper-Local And Voice SearchForbesTo shed some light on how to make AI work for retailers, I sat down with Kevin Bobowski, SVP of Marketing at SEO and content marketing platform, BrightEdge. Here’s what I learned: For Mobile And Voice, Focus On Customer Intent. More than 60 percent of … Source

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