Present

Everything You Need to Know About the Ever Present Threat to Your Data

Cybersecurity /

Phishing is fast becoming malware’s favorite vector, proving to be incredibly pervasive with 76 percent of businesses having reported to being a victim of a phishing attack in the last year. The scams are all-encompassing. Numerous instances, like the case of the hacking of Clinton’s campaign chair and tech giants Facebook and Google losing $100M […]

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Mindfulness in Business: How to Live in the Present While Predicting the Future

Lead, SEO BLOG /

Over the past few years, the practice of mindfulness has been on the rise in the business world. As the benefits of this Eastern mindset started to emerge, companies like Google, General Mills, Target, and Aetna have all been taking advantage. These companies have implemented mindfulness institutes, courses, and programs; encouraged and promoted meditation in

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Is Brand Loyalty Dead? The Past, Present, and Future of Customer Loyalty

SEO BLOG /

In the first half of the twentieth century, a superior product was enough for consumers claim loyalty to a brand. Today, marketers know it’s not that easy. With more choice, a saturation of promotional material, and high customer expectations, creating—and maintaining—brand loyalty is a much taller order. Does that mean brand loyalty is dead? Well,

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