Preserve

California looks for ways to preserve environmental clout

In eliminating California’s authority to set its own emission standards for cars and trucks, the Trump administration would take away leverage the state needs to convince the world’s largest automakers to make more environmentally friendly vehicles. But one California lawmaker is already working on a way to preserve at least some of the state’s environmental …

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How to Preserve Brand Image During Bankruptcy

How to Preserve Brand Image During Bankruptcy Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6 billion debt, the company sought to capitalize on financial reorganization. With CMO Morag …

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