pressures

open access movement

University of California Pressures Elsevier to Bend on Open Access

All eyes in the scholarly professional publishing industry are on market leader Elsevier to see how the company will react to a decision by of a group of prominent University of California faculty to step away from journal editorial boards until the publisher agrees to restart negotiations with the 10-campus system on a new contract …

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How agencies are adapting to continued pressures on their business model

  The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pressures on agency business models are forcing these shops to shift how they …

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