Prevention

New challenges ahead for attribution with the rise of intelligent tracking prevention

Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead. Below is the video transcript: Hey, I’m Simon Poulton. I am the vice president of Digital …

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AI crime prevention and detection – 5 current applications

86 Views | Read Time 9 minutes |              Companies and cities around the world are leveraging artificial intelligence services to reduce and prevent crime and respond more quickly to crimes in progress. The idea behind these projects is that crimes are relatively affordable; this requires that law enforcement be able to sort through …

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Prevention is the way to go when it comes to WordPress security

A common misconception is that malicious hackers only target websites with large income, or those that store valuable sensitive information. However, WordPress websites generally get a lot of unwanted attention, which is why it’s important to take preventive measures from the get-go. The good news is that (on top of basic measures such as having …

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A day in the life of… CEO at a customer journey hijacking prevention platform – Econsultancy

We’ve interviewed a lot of people from all sorts of different businesses for Econsultancy’s ‘Day in the Life’ column, but Namogoo’s description of its ‘customer journey hijacking prevention platform’ may have caught my eye more than any other. Chemi Katz is CEO of Namogoo, a company that prevents against unauthorized ads injected on consumer browser …

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Be prepared for broader tracking prevention adoption to shake up adtech

When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open shelving in your kitchen – is the stemware so attractively displayed there vulnerable to shattering in one fell swoop? Do you have a decent insurance policy? Does your flashlight even have batteries? …

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