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B2B marketers should quit treating millennials like previous generations

In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent of millennials who work in business are involved in the technology-purchasing process for their companies. It’s time for

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Small Businesses Add 29,000 Jobs to U.S. Economy – Less Than in 4 Previous Months

According to the June 2018 ADP (NASDAQ:ADP) National Employment Report, private sector employment increased by 177,000 jobs for the month — but only 29,000 of those were at small businesses. June 2018 ADP Small Business Report This is a much lower number than the 47,000, 62,000, 38,000, and 38,000 jobs small businesses created in February, March,

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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year

The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising Revenue Study for the second year in a row, stated that 2017’s

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from

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