Rumors have it that Apple’s iPhone 8 will have a price tag of $999. Although some fans will undoubtedly pony up a grand each, millions will likely shy away. And that could be the beginning of Apple’s end. Although we’ve seen market worrying iPhone sales slumps before, things did rebound. But this time it’s different […]
Apple’s Outrageous iPhone 8 Price Could Be the Beginning of the End Read More »
Google announced several upgrades to both their flight search and hotel search features to aid searchers in finding the most economical options for their trips. Rolling out on Google Flights is the ability to ability to click on “Dates” to see the calendar view of date combinations with the cheapest prices highlighted in green and
Google upgrades flight and hotel search to provide price grid views & more Read More »
Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything
Eight insider tips for exceptional price extensions Read More »
OpenClipart-Vectors / Pixabay Welcome to the newest installment of our weekly blog series, Ethical Questions for Marketers. Each week we plan to introduce a new topic and explore it in detail, preparing marketers for the day when they face such a problem at their organization. This week’s topic: Price Consistency Pricing is an important topic
Ethical Questions for Marketers: Price Consistency Read More »
With Prime Day just hours away, both Amazon and Google are hoping to woo shoppers with discounts on their smart speakers — but Amazon’s aggressive pricing on both the Echo and Dot could tip the balance in its favor over Google Home. The latter — Google Home — is already available for just $99, a
Prime Day brings a price battle between Amazon Echo and Google Home Read More »
Google has confirmed with Search Engine Land that they are now rolling out two new local search features: highlight icons in the local search listings price labels in the hotel search results Local highlight icons show icons in a local panel that represent what amenities the local business has. Items might include fast service, healthy
Google rolls out local highlight icons & price labels for hotel results Read More »
A patent purchased by Amazon may pose potential privacy issues. Named, “Physical Store Online Shopping Control,” this technology has the capability to track shoppers within their brick-and-mortar stores. If shoppers connect through the store’s wifi networks, this new system can track their online activity and interfere with it. This prevents shoppers from what has been
Amazon May Block In-Store Price Comparisons With New Patented Technology Read More »
Google rolled out price extensions in July this year for mobile text ads which shows pricing information about products and services. This is how they looked when they were first launched: The format for price extensions were multiple lists under the ad, providing useful information to searchers before they click on your ad. Each row
Google Reveals New Format for AdWords Price Extensions Read More »
