Pricing

LSIS Chart 1

Local Search Industry Survey: Local SEO Pay, Pricing & Performance

SEO BLOG /

Key Takeaways LinkedIn leapfrogs Facebook as the best social media channel for landing new clients. Male local marketers earn 27%, 16% and 32% more than their female counterparts in the US, UK, and Canada, respectively. Local marketing agencies and freelancers earning annual revenues of $500,000 or more have declined by almost 10% since 2021. Retaining […]

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Ride-hailing bias

Researchers find racial discrimination in ‘dynamic pricing’ algorithms used by Uber, Lyft, and others

Technology NEWS /

A preprint study published by researchers at George Washington University presents evidence of social bias in the algorithms ride-sharing startups like Uber, Lyft, and Via use to price fares. In a large-scale fairness analysis of Chicago-area ride-hailing samples — made in conjunction with the U.S. Census Bureau’s American Community Survey (ACS) data — metrics from tens

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11 Essential Steps to Evaluating Your Assortment, Pricing and Promotion Strategies Thumbnail

Evaluate Your Assortment, Pricing and Promotion in 11 Steps

SEO BLOG /

Are you struggling to create strategies that speed up and drive sales? Do you know which tools, technology and data can support your business goals? Our new worksheet, 11 Essential Steps to Evaluating Your Assortment, Pricing, and Promotion Strategies, can help you and your team assess your current strategies, and identify areas for improvement and

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Amazon pricing issues are revisited in this episode of Watching Amazon

ecommerce, Interviews /

Last week at a House Judiciary antitrust subcommittee hearing on competition in the digital economy, Amazon pricing issues were again raised. You may have missed it because of that other hearing going on in Washington right now. During his testimony at the hearing, David Barnett, CEO of phone accessory maker PopSockets, accused Amazon of “bullying

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Drive Perceptions of Value Through In-Store Pricing Signage

Drive Perceptions of Value Through In-Store Pricing Signage

SEO BLOG /

Friday 10 January 2020, 12:45 pm Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge After many structural optimizations, a retailer’s value perception continued to

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