PrimeLending CIO: How we focus on revenue generation

At PrimeLending, we’re often focused on efficiencies and reducing expenses – all worthwhile objectives – but it’s important not to forget about the revenue side of the house. When interest rates change, mortgage lending becomes more challenging. That’s why a laser focus on creating and maximizing revenue opportunities is especially important for us. In order …

PrimeLending CIO: How we focus on revenue generation Read More »