Primer

Web Site Development, A Primer That Anyone Can Use

How to Create a Website for your Business By Thomas L. Greenbaum SCORE Mentor, New York Chapter TECH- In the current business environment having a website is as important as a Yellow Pages listing was 40 years ago.  Many small and medium size businesses have not chosen to have a website because they were intimidated …

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A primer to forecasting the value of SEO

If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably, …

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How to Make Your Legal Business Into a Thriving Success: A Marketing and SEO Primer

Marketing your legal business can be tricky. While there are the old standbys such as purchasing billboard space, something more is needed in a digital world. Consider that, while word of mouth is still a powerful way to get referrals, 96 percent of people seeking legal help used a search engine in 2013. About 38 …

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Warnings Are Your Friend – A Code Quality Primer

If there’s one thing C is known and (in)famous for, it’s the ease of shooting yourself in the foot with it. And there’s indeed no denying that the freedom C offers comes with the price of making it our own responsibility to tame and keep the language under control. On the bright side, since the …

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A Primer to Boost Your Content’s Readability

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers …

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