Primer

A primer to forecasting the value of SEO

If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably, …

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How to Make Your Legal Business Into a Thriving Success: A Marketing and SEO Primer

Marketing your legal business can be tricky. While there are the old standbys such as purchasing billboard space, something more is needed in a digital world. Consider that, while word of mouth is still a powerful way to get referrals, 96 percent of people seeking legal help used a search engine in 2013. About 38 …

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