You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as […]
There’s a lot of noise out there about Google Ads, and it can be overwhelming. With a higher return on investment than other forms of advertising, Google Ads can be a powerful tool for small businesses looking to grow their revenue. But technical jargon, endless search results, and cluttered marketing myths make it difficult to
Search engine optimization (SEO) gives you the chance to enter the minds of your customers, exploring their interests and desires in order to best serve them through your content, products or services. It’s just as much of an art form as it is a science, but businesses sometimes get so caught up on the creative
Ana Clara Otoni speaks to the Los Al Chamber Chamber members get primer on marketing to millennia Consumers that belong to the so-called “Millennial’ generation and who mostly grew up around the internet are vastly different, the owner of a millennial based marketing firm told the Los Alamitos Chamber Friday. Speaker Ana Clara Otoni was
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How to Create a Website for your Business By Thomas L. Greenbaum SCORE Mentor, New York Chapter TECH- In the current business environment having a website is as important as a Yellow Pages listing was 40 years ago. Many small and medium size businesses have not chosen to have a website because they were intimidated
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If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably,
Marketing your legal business can be tricky. While there are the old standbys such as purchasing billboard space, something more is needed in a digital world. Consider that, while word of mouth is still a powerful way to get referrals, 96 percent of people seeking legal help used a search engine in 2013. About 38
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If there’s one thing C is known and (in)famous for, it’s the ease of shooting yourself in the foot with it. And there’s indeed no denying that the freedom C offers comes with the price of making it our own responsibility to tame and keep the language under control. On the bright side, since the
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Search Engine Optimization (SEO) has come to stay. Today, if you want to succeed as a business online, you must implement this strategy. However, most people don’t know how this terminology came about. Just like the handshake, we’re mostly concerned about using the SEO without tracing its origin or how it’s evolved over the years.
Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers
