Principles

3 Content Marketing Principles for AI Products and Services

3 Content Marketing Principles for AI Products and Services

Content marketing encompasses many ways to advertise and attract new potential customers. At Emerj, we’ve worked on hundreds of campaigns for AI-related products and services, and what we’ve learned is that content marketing for AI vendors boils down to two things: Attracting potential buyers to their offering. Building and reinforcing trust in that offering. If …

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1: Don’t Make Me Think

5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience has always been an important part of SEO… but it’s becoming ever more important. After all, Google (and other search engines) want to serve up content …

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Do the marketing principles we learned in college still apply today?

Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it takes is gumption and a willingness to figure things out on your own. However, there’s a downside to self-instruction. When everything you’ve learned comes …

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How to Customize Facebook Ads Based on Customer Awareness Principles : Social Media Examiner

How to Customize Facebook Ads Based on Customer Awareness Principles : Social Media Examiner

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media …

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3 Main Principles for Building Good Website Design

Every grandson and grandfather seem to have a website these days. That is the reason that the web is getting crowded day by day. Every day dozens of websites added to the internet. That is one of the reasons that there are so much competition and fewer chances of getting discovered. Principles of Good Website …

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