Content marketing is a key component of your company’s presence in the marketplace. In a recent survey, 96% of advertisers said content marketing is effective for their brands. From how-to videos that drive visitors to your website to a newsletter that positions you as a thought leader, this marketing strategy can come in many forms […]
Content Marketing Strategy Principles for 2019 & Beyond Read More »
Why is it that some books become bestsellers and others can hardly sell 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference? It’s simple: word choice. The words you use—and the order in which you use them—make all the
You’ve likely sat through dozens of terrible presentations and resented every minute. You know what I’m talking about: the identically themed slides, the walls of text, the monotone of the presenter’s voice, the utterly useless handouts, and the awkward silence whenever the presenter stands up and goes, “Um, thank you for your time. Are there
How to Improve Presentations With Content Principles Read More »
The 10 Principles of Successful Instagram Marketing Wouldn’t it be great if there was a clear and simple formula to successful Instagram marketing? Well, there’s not one way to do things well on Instagram, but there are several principles that, if followed, will lead you to a stronger following, more leads, and a higher conversion
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SEO is an essential part of ensuring the success of any online business. As an online business owner, you should already know that. Consider the fact that people often discover and visit websites through search engines. That’s why other internet marketing strategies can’t compete with SEO for traffic generation. In essence, SEO is a set
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How do we create sustained results as sales professionals? After all, our jobs are: Create differentiated value with our customers. Execute our company business strategies with our customers. Achieve/exceed our goals and objectives. There are thousands of “experts” providing advice to sales people on how to best do our jobs. Thousands of posts and books,
Sales Results: Principles Versus Techniques/Tactics Read More »
Buyers are becoming fussier. If you don’t provide a delightful and error-free experience with your brand or website, you’re likely losing out on conversions, leads, and clients. One of the most critical elements of your landing pages and conversion paths is your form, which acts as the gateway between a user and you—either keeping the
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When we talk about digital accessibility as marketers, we’re talking about the intentional creation of an experience that can be accessed by as many people as possible. Designing for digital accessibility means many things. It means designing for individuals with sensory or cognitive impairments. It means designing for people with physical limitations. It means designing
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Whether you know it or not, you’re a writer. If you don’t consider yourself a professional writer, think about all the content writing you do on a daily basis—writing social media messages, sending IMs to your coworkers, texting your friends, emailing your boss, and typing up things like memos, meeting agendas, notes, and action items.
3 Principles of Persuasion to Make Your Writing Better Read More »
Are you looking for ways to make your social media images more appealing? Here are a few ways to improve your social media designs. Source link
Social Media Design: 11 Principles to Improve Your Social Media Images [Infographic] Read More »
