Principles

The 2 Principles of Startup Success Strategy According to MoviePass CEO Mitch Lowe

In the early days of Netflix, the company was trying to be the Amazon of DVD movie rentals. To get feedback on how to improve their service, the execs held a number of focus groups with customers. After one such focus group, Mitch Lowe and the rest of the executive team overheard something that changed

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7 Copywriting Principles to Test in Campaigns (+ Sales Email Template)

Here are 7 copywriting principles and a sales email template for each. Use these to test and improve your outreach. The typical business professional receives an average of 81 emails per day, according to data gathered by Lead Genius’s William Wickey. “Email is still the preferred communication channel of professionals, but grabbing decision makers’ attention

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Facebook Reveals ‘Privacy Principles’ in Preparation for New Data Protection Laws

Facebook is taking more steps to improve privacy for its users. For the first time, the social media giant will publish its privacy principles or guidelines that reveal how user info is stored and shared. In addition, the company will introduce a new, more visible Privacy Center to make it easier for users to change

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Supercharge your conversions with these 3 split-testing principles

Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face doesn’t seem to be with knowing how to run a split test. It seems to

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How to Apply the Principles of Aikido to Entrepreneurship

Marketing Podcast with Michael VeltriPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. He

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Transcript of How to Apply the Principles of Aikido to Entrepreneurship

Back to Podcast Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Michael Veltri. He is a keynote speaker, serial entrepreneurial, leadership expert, and author of the book “The Mushin Way to Peak Performance: The Path to Productivity, Balance, and Success.” I might

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Ad Principles That Guide Facebook’s Decisions

December 11, 2017 Facebook can be a very powerful tool for people, companies, and advertisers. It allows us to connect with one another instantaneously across the entire globe. As advertisers, Facebook’s targeting features allows us to target users not possible just 10 years ago. From geographic targeting to age, behavioral, interests, lookalikes, retargeting, and even

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