Principles

Facebook Releases Listing of Ad Principles to Reassure Both Users and Brands

Amid rising concern about how Facebook has been used to influence public perception, and action, The Social Network has released an updated listing of its ad principles, the core tenets upon which their ad decisions are made. As you’d expect, the guidelines don’t reveal a lot, but they’re intended to provide a level of reassurance […]

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7 Brilliant Company Culture Principles You Can Learn From a Beer Company

With the amount of research that’s come out on the topic over the past few years, the argument is hard to refute — your company’s culture is a big deal. According to Deloitte, “There are few factors that contribute more to a business’s success than culture (a system of values, beliefs, and behaviors that shape

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What Psychology Studies Can Teach Us About UX and Web Design Principles

Apply behavioral psychology to your web design to boost your conversion rate Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a

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How to Improve Your Social Media Content With Psychology Principles

Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond

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South Korean artist Jeong Ja Seo’s ‘Healing’ series works on principles of colour therapy

At first sight, it’s a swathe of colours that greets visitors at Kalakriti art gallery. South Korean artist, educator and colour therapist Jeong Ja Seo has a way with colours and hopes that visitors will take a closer look at her abstracts and let it all sink in. Seo has been painting for 30 years,

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Want To Learn The 2 Biggest Principles of Leadership? Watch These 2 Minutes of James Mattis

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. When corporate types use military terminology, it slips past the pathetic and into the risible. When executives talk about killing the competition, fighting in the trenches and running things up flagpoles, it’s merely a salute to

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4 Principles of a Successful Client Onboarding Process

Hans / Pixabay Making sure that your client onboarding process is successful is crucial for any service company. When done well, your onboarding process is the mechanism through which your business development and/or sales team does an elegant handoff to your service delivery people. This instills confidence in your offering, and makes your new customer

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