In the wake of COVID-19, social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been […]
It’s no secret that the holiday shopping season can have a significant impact on a business’s annual revenue. With so much dependent on driving sales during such a short window of time, marketers know they need to take a creative, multifaceted approach to the holiday shopping season. However, doing so is often easier said than
Holiday Shopping Season Priorities for Small Businesses Read More »
What are you trying to achieve out of your competitive intelligence program? When you’re in a crowded market or you’re the market leader, it can feel like you have a million priorities. Getting wrapped up in a big project or a million little tasks that-need-to-get-done-or-the-sky-is-going-to-fall… is a real feeling. However, for product marketers, competitive intel
How to Define Competitive Intelligence Priorities Read More »
The new year is right around the corner, and marketers are making their budget lists and checking them twice… There’s no better time to ask leadership for what will make the organization more profitable, the people more effective, the departments more collaborative and the customers happier. In fact, according to Episerver data of 300 B2B
Marketing Pros’ 2020 Digital Priorities and Concerns Read More »
Sales leaders say their top focus areas in the year ahead are to improve their team’s ability to communicate value and to improve their team’s productivity, according to recent research from the RAIN Group. The report was based on data from a survey conducted in April 2019 among 423 sales and enablement leaders. Some 70%
By 2021, Astrobotic’s Peregrine lander should be ready to go to the lunar surface. Space exploration and commercialization are listed as priorities for federally backed R&D. (Astrobotic Illustration) Congress hasn’t yet approved a federal budget for the fiscal year that starts next month, but the White House is already setting an agenda for research and
White House lists security tech, AI and space among R&D priorities – GeekWire Read More »
The internet has empowered the consumer/client, and this has changed the way sales pros go about their business. For companies training sales candidates, it means making these and other changes brought on by digital technology part of the process. A new infographic by the RAIN Group, titled, “10 Ways To Achieve Your Top Sales Priorities” looks
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. The 2019 Content Fitness Report was based on data from a survey of more than 100 marketing
Content Marketing Priorities, Budgets Permitting Read More »
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing,
Video marketing tops list of marketers’ priorities, voice search ranks low Read More »
Marketing Podcast with Laura VanderkamPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities. Vanderkam is the author of several other time-management and productivity books, including
Setting Priorities to Make Time for What Matters Read More »
