Prioritization

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Why Prioritization Is Critical to SEO Success

SEO is a long-term strategy, where it can take six to 12 months to start seeing meaningful results. Algorithmic updates from search engines and innovations in technology are constantly reshaping the search landscape. That’s why SEO professionals must balance ongoing learning and testing with practical implementation to be efficient and effective. Therefore, prioritization is critical. …

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Marketing Day: Oracle & Google back in court, Facebook’s local news prioritization goes global & advertisers are still spending

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with …

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