Prioritize

How to use agile marketing to prioritize high-value initiatives and improve productivity

SEO BLOG /

We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are missed and quality stinks. The best companies I’ve worked with have streamlined corporate initiatives that focus on value, which actually helps productivity. Learn how agile […]

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‘Burnout is real’: Why successful agencies prioritize time management skills

SEO BLOG /

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done and must be ingrained in

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Google is changing its search algorithm to prioritize original news reporting

SEO BLOG /

Google is changing its news search algorithms again, in a move that’s sure to annoy everybody. Today’s announcement is that the company is going to try to emphasize “original reporting,” which it will “elevate” in its search results. To do so, it has distributed new instructions to its cadre of 10,000+ human reviewers, whose feedback

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Prioritize Ecommerce Tasks with the Eisenhower Matrix

Management & Finance /

A simple, two-by-two matrix can help ecommerce business owners and managers prioritize tasks and become more effective. The Eisenhower Matrix organizes your to-do list based on each task’s relative importance and urgency. The model requires you to think about how a task can impact the overall business. It can also encourage long-term planning. Decision-making Matrices

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Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing

Channel: MarTech Today, Martech Column, voice search /

Last Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading pharmacy services organization: Check delivery status of a prescription and set up shipment notifications. Cigna Health Today, a global health service company: Understand the membership benefits, manage health improvement goals and receive personalized wellness incentives

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Nearly 80% of Small Businesses Are Confident They Understand SEO Best Practices, But the SEO Activities They Prioritize Say Otherwise, New Survey Finds

SEO BLOG /

WASHINGTON, April 10, 2019 /PRNewswire/ — Seventy-eight percent (78%) of small businesses with an SEO strategy claim they are confident in their understanding of SEO best practices, according to a new survey from The Manifest, a business news and how-to site. Despite this confidence, 63% of small businesses prioritize social media marketing over key SEO

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How to effectively prioritize and amplify SEO content

search engine optimization for dummies, SEO BLOG /

Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization & creation At one point in SEO,

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