Why Social Media Security Should Be Your Number One Priority Social media has become one of the world’s most popular pastimes and communication tools. In fact, as of this year, more than two billion people have profiles on Facebook, Whatsapp, Twitter, Snapchat, or some other social media platform. And if nearly half the world is […]
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Software and programmable intelligent networks were hot topics at Cisco Live last week, and one of the key components of that discussion was the direction of the company’s SD-WAN strategy. Central to that dialog is how Cisco plans to use and integrate the SD-WAN technology it acquired last year when it bought Viptela for $610
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Bicycles are an important part of our culture at MailChimp. Many of our 800 employees bike to work, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day. We believe in and encourage considerate
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Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for email. Top priorities have moved from wanting the most subscribers possible to increasing engagement to
A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a growth driver. Increasing investment in marketing reflects optimism The outlook is positive: 57% of survey respondents anticipate marketing budget increases this year, compared with 38%
Everyone wants to rank at the top of Google, but there are only so many main page organic listings available. Even when you consider how wide range and various long-tail keywords can be, it’s still a challenge to secure first-page placement. With so many options for getting traffic and reaching new audiences, is Google SEO
Should it be your only priority? 53 Experts Weigh In Read More »
Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team Reviewing the performance of each campaign, across every channel is a good place to start. Every business is different and every audience responds to
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Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the
When Republicans in the House of Representatives release their version of a tax cut or tax reform bill today, small business owners across the country will be watching closely. According to new data from Paychex (NASDAQ:PAYX), 41 percent of all the small business owners recently surveyed say tax reform should be the top priority of
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