Negative SEO is the practice of intentionally harming another site through shady and dishonest practices, such as linking from spammy sources. Negative search engine optimization is the practice of intentionally…
Problem
You and I and the whole local SEO community know how bad the Google Maps business listing spam issues are. We’ve been covering it forever. We know Google is trying…
Product returns from online shoppers are growing. Happy Returns, a venture-capital-funded startup, is one of several companies that provide services to ease the burden for shoppers and merchants. Happy Returns…
There are two extremes when it comes to influencer marketing. There’s the positive side, where studies show that businesses earn $6.50 for every dollar spent on influencer ads. And then…
It’s easy to come up with a startup idea. What’s less easy is actually turning that idea into a viable product and coding it into existence. Anyone who is signed…
‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is enabling marketers to inch ever closer…