As a part of the Webmaster Conference series, last fall we held a Product Summit at Google’s headquarters in Mountain View, California. It was slightly different from our previous events, with a number of product managers and engineers from Google Search taking part. We recorded the talks held there, and are happy to be able […]
Looking back at last year’s Webmaster Conference Product Summit Read More »
Are you tired of your competitors hogging all the attention, even though you know you have a superior product? Are you losing customers because your competitors are slashing prices and you can’t afford to do that? Do you wish you had an ethical way to steal your competitor’s customers without burning a hole in your marketing budget? This
The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of
How to Handle Temporarily Out-of-Stock Product Pages Read More »
Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis Read More »
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Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and
Tips & Templates for Truly Memorable Product Announcements Read More »
With the culmination of nearly two decades in the 21st century, the contribution of eyewear market toward global economy has been rather commendable. Investors are betting big on the business of eyewear manufacturing, with its growing popularity of late. Sources estimate that this global industry encompassing frames, contact lenses, and plano glasses will record a
Global Eyewear Market – An insight of the aggressively changing product dynamics Read More »
Riding on the hallmark of trending flavors, gourmet salt industry has been undoubtedly experiencing a period of triumph of late, with consumers and restaurateurs seeking to unlock their culinary potential. In an era of where the hospitality sector is fueled by ingredient driven cuisine, consumers are presumably more interested in what the ingredients have to
The inflation on the part of consumer spending, especially on mother care, has brought about a phenomenal change in breastfeeding accessories market, which is quite evident from the estimates – the industry size was pegged at USD 650 million in 2016. Over the recent years, breastfeeding accessories market has achieved immense value, with its products
Breastfeeding Accessories Market revenue to be dominated by breast pumps product segment Read More »
In an increasingly saturated marketplace, with products available at the click of a mouse or tap of a finger, it’s crucial for your products to capture customers’ attention and keep it throughout the purchase process. Product experience management (PXM) offers a go-to resource for solving product-related challenges. By understanding the challenges associated with product information
Product Experience Management: PXM Can Meet Customer Needs Read More »
You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even gone through a process to collect product reviews from customers. So, what’s still missing? Thoughtful, robust product descriptions that convert. And what makes for a winning product description? A well-written product description describes the important
How to Create High-Converting Product Page Descriptions Read More »
