If you want a stress free launch that maximizes profits then you need to create your own product launch checklist. That might sound like hard work, but I am going to share my personal product launch checklist with you later in this post. This is the same product launch plan that I used to generate […]
The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet it’s SEO, paid ads or social media campaigns. However, user acquisition is only the top
Magento, the ecommerce platform, launched in 2007, grew dramatically, and was acquired by eBay. When eBay divested PayPal in 2015, it also sold Magento, to a private equity firm. Magento’s C.E.O. is now Mark Lavelle, a seasoned technology executive who co-founded Bill Me Later, the payment service. I spoke with him recently to discuss Magento
Magento C.E.O. on Revamped Product Line; Digital Transformation Read More »
Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on advertising, productivity apps, payment solutions, and live video shopping. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases Product Hunt introduces Ship. Product Hunt has launched a suite of tools to
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value
How to Build a Lead Magnet Into Your Product to Fuel Growth Read More »
The iPhone, arguably Apple’s most revolutionary product, turned 10 years old earlier this year and the next version, the iPhone 8, is set to be introduced Sept. 12. In honor of these momentous events, The Daily Caller News Foundation took a look at every iPhone ever created in chronological order — from the relative “duds”
Q: Our product has a distinctive American theme; however, we are getting some attention and requests from the United Kingdom and Australia. Can you please share some marketing dos and don’ts for international audiences? Anonymous A: The global marketplace is changing rapidly, especially because of digitization. Even the smallest of companies can serve customers
Outside Consultant: Taking an American-themed product to international markets Read More »
One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How do I create a truly innovative product?” Most think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But if we look back at some of
Business or Product Success: Innovation vs. Reinvention Read More »
Landing page basics Most ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc. Although the homepage is often thought of as the first page your visitor sees, in practice, this isn’t usually what happens. The prevalence of search engines means that any page could potentially be a
How to Drive More Ecommerce Sales with Your Product Pages Read More »
Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and
Google Shopping gets top spot impression share & product diagnostics reporting Read More »
