Meditations / Pixabay I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes. 1.) He started with the subject line of “Checking in.” 2.) After I responded and said my timeline was at least 120 days, he said, “OK, […]
This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product Read More »
Some days begin with the best intentions. We wake up. We go to work. We begin the process of tackling our to-do lists. That one item that was supposed to be the easy item to check off never is. I can’t tell you how many times something I’m supposed to write takes longer than anticipated.
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There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin, scarcity, are so
Here is a list of ecommerce-related product releases and updates for late-June. There are updates on shipping solutions, influencer marketing, payment processors, text analytics, marketing research, and Amazon’s newest shopping service. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases Amazon launches Prime Wardrobe, a try-before-you-buy service. Amazon has launched a test program called
In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error
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LA GRANGE, IL–(Marketwired – June 29, 2017) – The agency’s heritage in development, data and analytics forms the foundation for its consumer insights that derive their people-based marketing product. AIMobile creates customer experiences that drive improved marketing and sales results. AIMobile is an end-to-end solution from Automotive Internet Media, Inc (AIM) that enables dealerships to
This week 10 years ago, the original iPhone was released to the public. Now we know that the iPhone is a hugely successful and transforming product. But back then, Apple took a huge risk in creating something so different from what customers were used to. And the process for creating the product was far from
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page contributes to a good shopping experience, encourages purchases, and offers search engines indexable landing pages. What follows are 10 tips to improve product category
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Nothing frustrates online shoppers more than seeing a thumbnail or other small photo of a product and clicking on it to take a closer look, only to see a grainy or blurry image pop up. Even if a photo is clear, customers will likely want to see the product from various angles; and if they
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Here is a list of product releases and updates for mid-June from companies that offer services to online merchants. There are updates on shipping solutions, artificial intelligence, email campaigns, product reviews, and loyalty programs. Got an ecommerce product release? Email [email protected]. Ecommerce Product Releases ShippingEasy launches customer management solution. ShippingEasy, a provider of cloud-based solutions
