Marketing Strategy – Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast] : Marketing Podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became …