In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from their branded initiatives. Put simply, branded (search engine marketing) SEM is something advertisers need to fully own and focus on optimizing. With that being said, […]
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Overstock.com Inc. is no longer trying to sell its retail division. The retailer spent most of last year looking for prospective buyers. And, to combat competitor Wayfair Inc. and rectify its deteriorating traffic from organic search, Overstock “hit full throttle on advertising” at the start of 2018 to increase its traffic, CEO Patrick Byrne told investors
rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies,
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I first began working with Amazon and other ecommerce sellers in 2015. As I learned more about the industry, I realized that too many sellers rely on credit card debt or other loans to pay for their inventory and operating expenses. Many are not paying themselves consistently, waiting until tax time to determine if they
The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business
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How you price your services has a big impact on your profits. In our latest guide, we’ll share 10 advanced pricing approaches you can use to maximize your profitability. Pricing agency services used to be rather straightforward. Agencies would figure out how much each employee costs on an hourly basis. Then they’d add their
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People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.
If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your
How to Improve the Profitability of Your Small Business Mobile App Read More »
Were you aware that 84% of all small businesses operate in the red? They’ll never make a profit. Of course, your small business doesn’t have to be one of those small businesses. And the latest edition of Small Business Trends magazine can help. In this issue, we’re tackling the topic of profitability. And we’ve lined
Usefulness Content Freshness You’ve created the brand. You’ve acquired the customers. Now how do you use your brand to continue growing customers? If you need help in this area, “Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits” might be able to help.
Experience My Brand Ties Customer Service Efforts to Profitability Read More »
