Programmatic

Social now dominates $57.3 billion U.S. programmatic display market

Social now dominates $57.3 billion U.S. programmatic display market

Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new report from eMarketer predicts. Social’s share of programmatic display spending is …

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How B2B Firms Can Acquire Leads with Programmatic Ads

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants …

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home) …

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Most publishers not using consent platform for programmatic ads

Fewer than four in 10 publishers have reported selling most of their programmatic advertising with a dedicated consent platform, new findings from Interactive Advertising Bureau Europe have revealed.  For the first time, the trade body’s annual Attitudes to Programmatic Advertising report asked the industry about how many online ads are bought using a consent management …

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Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings | Business

NEW YORK–(BUSINESS WIRE)–Sep 3, 2019– Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. This press release …

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Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

NEW YORK–(BUSINESS WIRE)–Sep 3, 2019– Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. This press release …

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Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings | National

NEW YORK–(BUSINESS WIRE)–Sep 3, 2019– Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. This press release …

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