2020 has taken a turn none of us expected. For us B2B marketers who rely heavily on in-person interactions to connect with clients and drive lead generation, the cancellation of big events and conferences means not only a loss of financial investments but also a longer-lasting loss of potential leads we had hoped to generate […]
5 Programmatic Advertising Strategies for Lead Generation Read More »
Are your emails getting caught up in spam filters? Or have you ever sent an email with a broken link? There are many factors that come into play when mailbox providers decide where to filter and place your emails. We do everything we can to protect and improve your reputation including: build our MTA to
Test for Success: Email Testing for Your Programmatic Sending Read More »
Social is accounting for a higher-than-expected share of programmatic display ad spending. Advertisers in the U.S. will spend more than $57 billion on programmatic digital display by the end of 2019, with 56.3% of that going to ad units on social platforms, a new report from eMarketer predicts. Social’s share of programmatic display spending is
Social now dominates $57.3 billion U.S. programmatic display market Read More »
B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants
How B2B Firms Can Acquire Leads with Programmatic Ads Read More »
Thursday 7 November 2019, 7:00 am Editor’s Note: The state of the online sample is an ongoing source of debate in the survey industry. Given the rapid pace of technology change, it is healthy to have a vigorous debate, and we’ve certainly had a fair number of submissions on the topic in the past year.
Traditional Online Panel vs. Programmatic Sample Read More »
As the digital landscape continues to fragment, advertisers are looking for more ways to reach customers with one-to-one messaging that drives a lasting impact. As digital ad capabilities become more accessible and effective, both the sell-side and buy-side are shifting to embrace more advanced solutions. In particular, programmatic advertising (digital display, advanced TV, digital out-of-home)
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Join our webinar on Oct. 24 to learn more about programmatic >> Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and
Are you just getting started with programmatic? If so, we’ve got some handy resources to help you understand the landscape. Read more at PPCHero.com Source link
Fewer than four in 10 publishers have reported selling most of their programmatic advertising with a dedicated consent platform, new findings from Interactive Advertising Bureau Europe have revealed. For the first time, the trade body’s annual Attitudes to Programmatic Advertising report asked the industry about how many online ads are bought using a consent management
Most publishers not using consent platform for programmatic ads Read More »
NEW YORK–(BUSINESS WIRE)–Sep 3, 2019– Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. This press release
