Programmatic

When Will Push Notification Ads Enter Programmatic?

“I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats – native or otherwise. As ignorable inventory grows in scale and forces content producers to find new ways to monetize audiences, programmatic methodologies will have to proliferate to allow both buy-side …

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Article: All you need to know about Programmatic Recruitment – People Matters

Article: All you need to know about Programmatic Recruitment  People Matters Check your team s preparedness score on new age recruitment technology solutions Read further to know about how tech is changing the face of the … Source link

With programmatic, digital outdoor can truly deliver its full potential – Econsultancy

It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter. The real news? It was to bring in programmatic for out of home (OOH). And The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this …

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Amazon DSP – Taking over the Programmatic World

To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created …

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Irish GDPR investigation of Google could impact entire programmatic ecosystem

Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched in response to a formal complaint from Brave’s Chief Privacy Officer Dr. Johnny Ryan. It’s about more than Google. In a statement …

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Google Former Programmatic Head To Lead iQuanti Paid Media 05/13/2019

Nine-year Google veteran Sreekant Lanka, former head of programmatic, has left to lead paid media at iQuanti. The company recently launched a platform for search supported by analytics. The enterprise search engine optimization platform aims to make campaign decisions more predictable for SEO professionals. Now, iQuanti is working on paid solutions to drive much better …

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