Native ad buying surges 74%, programmatic slips 12%
According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: MediaRadar (July 2017) According to the […]
Native ad buying surges 74%, programmatic slips 12% Read More »