Programmatic

Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

SEO BLOG /

NEW YORK–(BUSINESS WIRE)–Sep 3, 2019– Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. This press release […]

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Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings | National

search engine optimization google, SEO BLOG /

NEW YORK–(BUSINESS WIRE)–Sep 3, 2019– Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits of Outbrain’s unique native inventory at scale. This press release

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Programmatic Media Buying: A Marketer’s Guide

SEO BLOG /

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and powerful technology to deliver a personalized experience across multiple screens. One of the main benefits of programmatic technology is that it shows real-time data, which helps companies

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When Will Push Notification Ads Enter Programmatic?

Advertising, native advertising, Programmatic Advertising, publishers, push notification, push notifictaion ads /

“I think programmatic buying in all its forms is necessary for the future of online advertising. It will underpin growth in all message formats – native or otherwise. As ignorable inventory grows in scale and forces content producers to find new ways to monetize audiences, programmatic methodologies will have to proliferate to allow both buy-side

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With programmatic, digital outdoor can truly deliver its full potential – Econsultancy

out of home, Programmatic /

It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter. The real news? It was to bring in programmatic for out of home (OOH). And The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this

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Amazon DSP – Taking over the Programmatic World

Display, ecommerce, Programmatic, Programmatic Advertising, Remarketing /

To the B2C advertiser, advertising on Amazon seems like a no-brainer. High Intent users ready to buy, with 75% of shoppers expressing that they regularly use the channel to make online purchases. However, over the last couple of years, Amazon has been evolving its advertising solution to beyond their owned properties and have quietly created

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Irish GDPR investigation of Google could impact entire programmatic ecosystem

SEO BLOG /

Yesterday CNBC broke the news that Ireland’s data protection regulator had initiated an investigation into Google’s potentially improper exposure of personal data within its programmatic platform, in violation of GDPR. The investigation was launched in response to a formal complaint from Brave’s Chief Privacy Officer Dr. Johnny Ryan. It’s about more than Google. In a statement

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Google Former Programmatic Head To Lead iQuanti Paid Media 05/13/2019

SEO BLOG /

Nine-year Google veteran Sreekant Lanka, former head of programmatic, has left to lead paid media at iQuanti. The company recently launched a platform for search supported by analytics. The enterprise search engine optimization platform aims to make campaign decisions more predictable for SEO professionals. Now, iQuanti is working on paid solutions to drive much better

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Debunking the top 5 stereotypes of programmatic traders

Channel: SEM, Paid Search Column /

Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the time? Think again – their role is far more significant in driving the bottom line than ever before. From implementing and running programmatic campaigns across various DSPs, to the day-to-day management of client

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