A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In […]
Are brands any safer? Is programmatic ad buying any more transparent? Read More »
Programmatic advertising is no longer optional for marketers who want to remain competitive. Over 60% of marketers use programmatic ads for brand campaigns, according to an infographic by Koeppel Direct. The graphic highlights the benefits of programmatic, including increased efficiency, reduced media-buying costs, and omnichannel targeting. But programmatic isn’t perfect, and the graphic also highlights potential
What Is Programmatic Advertising and How Can It Help My Brand? Read More »
Snap is losing its global sales boss with the big-time traditional media pedigree at a time when Snapchat’s parent company doesn’t necessarily need a global sales boss, let alone one with a big-time traditional media pedigree. Snap VP and Head of Global Sales Jeff Lucas is leaving the company less than two years after he
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up Read More »
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment.
‘Consent is unworkable’ for programmatic ads in the era of GDPR Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads Read More »
Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. The report was based on data from a survey conducted in September and October 2017 among 164 B2B marketers. Some 63% of respondents say their firm is currently buying or selling advertising programmatically.
December 1, 2017 Over the last year, we have written multiple articles about programmatic. From basic optimizations to the impact it can have on your overall strategy. But what happens when you have plateaued in your efforts and need to expand your strategy to be a fine tuned machine and continue to deliver goals and
5 Tips To Take Programmatic Advertising To The Next Level Read More »
November 27th, 2017 When digital marketers fall in love with a specific tactic, especially a new one, they begin overlooking traditional metrics. They get caught up in the latest and greatest thing. As fault lines appear in programmatic marketing, for example, people suddenly shy away from the term “programmatic.” They begin to favor other buzzwords
It’s Time to Embrace Performance Marketing, Not Programmatic Read More »
November 27, 2017 The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and
[New Webinar] The Top 5 FAQ’s When Considering Programmatic Read More »
Programmatic is one of the most exciting channels for personalization. We have lots of data at our disposal, which we can use to tailor to whom we show ads, when we show it to them, and what we show them. Amazing. But not always amazing. There’s a fine line between relevant and creepy, and if
Don’t creep me out! Here’s how to get personalization right in programmatic Read More »
