Programs

Cracking the Code on Loyalty Programs: 5 Ways to Improve What You Offer Customers

How well is your retail store’s loyalty program working for you? What can you do to make your shoppers more loyal? Two recent studies have some valuable insights. Here’s what you need to know about trends in loyalty programs, why loyalty programs matter, and how to improve yours. Loyalty program benefits A good loyalty program […]

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How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs

The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of compliance, as the deadline is approaching quickly. The General Data Protection Regulation establishes new requirements on companies that collect, use and share data from EU

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Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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An expert on loyalty programs has a warning for blockchain startups

A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of the startups envision a marketplace where loyalty points become a kind of cryptocurrency, exchangeable between the loyalty programs offered by brands. In most cases, brands would have to participate in the

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Give Us 5 Minutes, We’ll Give You the Truth about Employee Recognition Programs

Does your small business have an employee recognition program? If not, it could be time to consider one. The war for talent is being waged harder than ever, reports a study of HR professionals from SHRM/Globoforce. Nearly half of respondents in the survey say their biggest management challenges are employee retention and turnover. To overcome

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32% of Companies Will Use Tax Savings on Employee Reward Programs – Small Business Trends

A new poll from Mercer says 32 percent of the employers it surveyed will be putting portions of their income tax savings into employee reward programs. This news comes as some well-known brands also announced they will be sharing their windfall in the form pay raises and bonuses for their employees. Impact of Tax Savings

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Forward, Faster: Accelerator Programs Make A Mark on the Inc. 5000 List

Each year, the Inc. 5000 list ranks the fastest-growing private companies in the U.S., highlighting a variety of industries. The question is, how did they get there? In 2017, multiple business accelerator program graduates made the Inc. 5000 list. In a series of in-depth interviews, we asked three of them what makes their businesses tick and how they landed

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Forrester business tech report, customer loyalty programs & Snapchat news

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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205 high traffic shopify store affiliate programs

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3 tips for successfully scaling your brand ambassador programs

Here’s how to attract more brand ambassadors and let your customers do the marketing for you Many people — even professional marketers — confuse brand ambassador and influencer marketing. Although they share many traits, they are fundamentally different approaches and require different strategies to scale. Influencers are paid, spokespeople. They create content for a short

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