If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media”, “mobile-first experiences”, or even “video marketing”.
CLOSE It’s not your typical TV public service announcement. In what looks like a typical American middle school, a boy flaunts orange zippers on his backpack, flashing a smile full of braces. Then, somewhere down the hall — Pop. Pop. Pop. Students are running for their lives. A young girl hides in a bathroom stall, crying …
Sandy Hook Promise PSA gives graphic look at school shootings Read More »
John Wanamaker, a Philadelphia merchant and an early adopter of marketing in the 1900s, said half the money he spent on advertising was wasted. “The trouble is, I don’t know which half.” Wanamaker would have benefited from tracking pixels, search engine optimization, keywords, hashtags, and the slew of online tools the digital world offers advertisers. …
Travel conference TBEX brings promise of tourism, exposure for Billings | Enjoy Billings Read More »
Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits in third place within the global sports rankings and has reported …
Imagine a world where you can easily manage containerized applications across multiple environments. This is the world of Kubernetes, and learning to implement it will change your life because this model can help marketers manage data more efficiently across platforms. It allows you to have ultimate control over how your applications should run, and how …
Kubernetes shows promise for managing martech compatibility across platforms Read More »
Posted by Dr-Pete On June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is something we can directly measure. Did Google deliver on their promise, or was this announcement mostly a PR play? There are a lot …
Did Google’s Site Diversity Update Live Up to its Promise? Read More »
