promise

Travel conference TBEX brings promise of tourism, exposure for Billings | Enjoy Billings

John Wanamaker, a Philadelphia merchant and an early adopter of marketing in the 1900s, said half the money he spent on advertising was wasted. “The trouble is, I don’t know which half.” Wanamaker would have benefited from tracking pixels, search engine optimization, keywords, hashtags, and the slew of online tools the digital world offers advertisers. …

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Does Puma’s new NYC flagship store deliver on its experiential retail promise? – Econsultancy

Increasingly it seems like New York’s Fifth Avenue is becoming the destination for sneaker brands, and, following Adidas and Nike, the latest resident is Puma, which has opened its first US flagship at number 609. The timing is curious: the German brand typically sits in third place within the global sports rankings and has reported …

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Kubernetes shows promise for managing martech compatibility across platforms

Imagine a world where you can easily manage containerized applications across multiple environments. This is the world of Kubernetes, and learning to implement it will change your life because this model can help marketers manage data more efficiently across platforms. It allows you to have ultimate control over how your applications should run, and how …

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