Pinterest is rolling out wide-format Promoted Videos to all advertisers via its self-serve Ads Manager tool. The ad units are four times bigger than standard-sized videos on the app, spanning across Pinterest’s two-column grid, and are available in both 16:9 and 1:1 aspect ratios. In May, the company launched a beta test of the max-width […]
Pinterest opens up wide-format Promoted Videos to all advertisers Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Pinterest Promoted Videos, Amazon voice-commerce & more Read More »
Twitter is carving out new ad space for brands, now testing new Promoted Trend Spotlight ads that give advertisers real estate at atop the Explore tab. The new ad unit includes a visual banner with either a GIF or image background that will be displayed at the top the Explore tab during a user’s first
Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab Read More »
Twitter is testing out a new, prominent ad format within its recently updated Explore tab. Source link
Twitter is Testing New Promoted Trend Ads, Featured in the Main Explore Listing Read More »
Pinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home feed, follow tabs and mobile search rather than the standard width of one column. The wider video ads, available in both 16:9 and 1:1 aspect ratios, currently are being used by a
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its self-serve ads manager. Previously only available to advertisers as a fixed slot near the top of Snapchat’s Discover feed, Story Ads will now include the same targeting options and auction-based pricing as Snap Ads,
At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. They drove home a valuable point that often gets lost in all the talk about generating demand and marketing to accounts: If your product helps your customers get promoted, it
Does Your Product Help Your Customers Get Promoted? Read More »
Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all
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Snapchat has a new Story to sell advertisers. On Friday, Snapchat unveiled its latest ad format called Promoted Stories, which inserts a branded Story in the mobile app’s Stories tab among the organic Stories from the accounts a person follows, the original Shows that Snapchat licenses, the Our Stories it curates and the Publisher Stories
