Promoter

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What is a Net Promoter Score (NPS) and why do you need one?

In an ideal world, every company hopes to build legions of loyal, satisfied customers who will not only provide them with repeat business, but enthusiastically promote their company to friends and family. Word of mouth and positive customer recommendations have countless benefits for a business, particularly one in the process of establishing itself. They help

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Net Promoter Score Is the Best KPI for Ecommerce

“Net Promoter Score” is a simple-to-understand customer loyalty indicator closely associated with sales and profit growth. Online sellers can use this metric and associated customer interactions to improve customer service, encourage loyalty, and grow. Fred Reichheld of Bain & Company, in conjunction with research firm Satmetrix, developed (and trademarked) the Net Promoter Score concept in

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