promotion

12 Proven Content Promotion Strategies To Get More Traffic

In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending. As small businesses continue to invest heavily in content marketing, content creation has seen an exponential rise. The average length of a blog post for seeing “strong” results is now over 1000 words. However, most content […]

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4 More Content Promotion Strategies to Increase Engagement

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. After, all inbound marketing costs 61% less than traditional advertising, while producing 54% more leads. Because of this, however, everyone is investing more in content marketing. This raises the bar, meaning that creating more

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Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for

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How to Win With Guided Selling, Part 4: Paid Social Media Promotion

After you spent all the time creating a great piece of content, you want to make sure it gets in front of your target audience. Before putting any dollars behind promoting your content, you should sit down with your team and plan out key considerations for promotion such as defining your audience, determining KPIs, setting

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