Prompt

New European Google local SERPs prompt users to ‘find results on’ other sites

New SERPs are appearing in Germany that prompt users to try alternative directories or search engines for the same local query. This is part of Google’s ongoing effort to comply with the European Commission’s (EC’s) antitrust decision in shopping search. New local SERPs. The screens below, however, concern local not shopping search results. The EC is …

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Search Drives Phone Calls; TV Ads Prompt Social Media Engagement 12/28/2018

Much of the focus during the holiday season turns to the retail industry, but markets including auto and finance saw increases as well. From the Wednesday prior to Thanksgiving through Cyber Monday, several verticals saw an increase in the average amount spent for social media advertising across platforms when compared with the same time period …

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Facebook Launches New Privacy Prompt to Remind Users of Data Controls

Facebook really wants – even needs – users to feel comfortable about the data they’re sharing on the platform, in order to quell distrust in the wake of the Cambridge Analytica scandal. As such, and using the latest GDPR changes as an impetus, starting this week, all Facebook users in all regions will be shown …

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Facebook Continues to Test News Feed Options to Prompt More Engagement

Content discovery is one of the key challenges faced by social platforms. While more and more material is being uploaded every day, users don’t necessarily have more time to consume it, which means that the platforms themselves have to work to build systems which highlight the best content to each individual user, in order to …

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Facebook Looks to Prompt More Personal Sharing as Conversations Switch to Messaging Apps

It seems that Facebook’s still looking for ways to address its ‘context collapse’, the decline in personal sharing on the platform which has been in effect over the last few years. Back in 2016, The Information published a report which suggested that overall sharing on Facebook had fallen 5.5% between mid-2014 and mid-2015, with sharing …

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