There are several social proof types that tap into the social nature of your visitors, increasing conversion and trust in your brand. Though this influence has been around for a long time, the social explosion of the internet has revealed a whole new side beyond simple testimonies and written reviews. Social media outlets alone have […]
Using social proof influences the reader’s decision to take action. For online businesses, this means improved conversions. Some social proof methods can even widen the reach of your brand, such as with social media. However, doing it the wrong way can be worse than not using it at all. There are two sides to social
Positive vs. Negative Social Proof: How to Get it Right Read More »
You’ve set up a site featuring a product or service you believe will be beneficial to your market, written great content to inform and engage your readers, and leveraged marketing strategies to draw in traffic. Everything is ready to go and working like a dream. Yet there’s still something missing; visitors need a little extra
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again
The Power of Email + The Psychology of Social Proof = The Social Email Read More »
In 2012, after Google released its link-spam filter Penguin, many businesses started cleaning up webspam signals in their backlink profiles to be able to recover from the tragic site demotion by Google (which is just a product of marketers/bloggers’ unnatural link practices). However, not all businesses had fully recovered from their previous downfall due to
