proposal

What the TV pricing disclosure proposal means to US pharma marketers

The pharma industry is scrambling after a proposal that would require pharma companies to disclose list prices for drugs in television commercials has been put forth by the US Department of Health and Human Services. The US is one of just two countries that allows pharma companies to market direct-to-consumer (DTC), and television has historically […]

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How to run a great request for proposal (RFP) process

Agencies, RFP, Strategy and Operations / Good To SEO

Running a client-side RFP process for the first time can be a daunting task. How do you ask the right questions and unlock the right answers from prospective agencies? How do you manage your time so it’s not swallowed up by several people asking for the same information? How do you ensure your scoring isn’t

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The A-Z of How to Write a Business Proposal

Management, SEO BLOG / Good To SEO

Success for small businesses is about getting new business. That’s what a business proposal is designed to do. These tips help you to organize, put your best business foot forward and close deals when you get a request for proposal (RFP). How to Write a Business Proposal Meet with The Client To understand what a

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Four publisher groups to Google: Your GDPR proposal ‘severely falls short’

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next,

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How to Price a Marketing Proposal: 4 Proven Tips

SEO BLOG / Good To SEO

Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become clients—gives you a tremendous advantage over competitors. How do you pull it off? By applying a few tried-and-true principles, you can navigate this key part of

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Federal Election Commission proposal toughens political ads disclosure rules

Channel: SEM, Facebook, Google, Google: AdWords, Google: Critics, Google: Legal, Legal: Regulation, SEO BLOG / Good To SEO

The nature of political advertising is manipulation and deception. This was taken to extremes in 2016 as fake news and ads from outside actors and extremist groups sought to manipulate public opinion and influence the presidential election. Now, with Russia expected to meddle in the 2018 midterm elections, the Federal Election Commission (FEC) is considering

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How to standardize your marketing agency’s proposal process

Growing a marketing agency, SEO BLOG / Good To SEO

Stop slaving over custom proposals that lead you down dead-end roads. Instead, start with a proposal that’s already 90% to completion for every prospect. You will save time, create happier clients and close bigger deals How? It starts with a template. That’s right. Similar to your email template, or your newsletter template, or your website

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Using Your Proposal as a Sales Tool: 5 Tips for Agencies

SEO BLOG / Good To SEO

In boxing gyms, you’ll hear all sorts of expressions: “He’s walking on his heels.” “Hits like a mule.” “Cut the ring.” “Hands up.” “Stay off the ropes.” After a sparring session, you might hear this: “Don’t get greedy.” This last one also applies to your marketing agency. Most agencies we speak with struggle to find

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Google Shopping Proposal to EU, iOS11 Intelligent Ad Blocking, Getting Accurate Rankings: Weekly Forum Update

SEM Industry, SEO BLOG / Good To SEO

This week Google presents their proposal for assuging EU anti trust authorities. iOS 11 launched to users with new intelligent tracking prevention. Members discuss how to get accurate rank tracking data and what to do if you’re a well known brand but do not rank for your core short tail term. Google May Open Up

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How Will Trump’s NAFTA Proposal Impact eCommerce?

Donald Trump, ecommerce, NAFTA, Politics, SEO BLOG, Trade / Good To SEO

With the renegotiations of the North American Free Trade Agreement (NAFTA) almost at hand, various groups within the three members of the trading block– Canada, Mexico, and the United States– are already busy lobbying their diverging positions on anticipated issues to be discussed. One potential flashpoint in the coming talks, which commences this August 16,

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