Proposition

AI is Not Magic and Thinking So is a Dangerous Proposition

If I had to pick one overarching theme from the 15 or so CRM industry events I’ve attended so far this year it would probably be AI. More specifically it would center around the crossroads of where automation and AI intersect.  And during last month’s PegaWorld user conference, I had a chance to speak with …

AI is Not Magic and Thinking So is a Dangerous Proposition Read More »

Creating a value proposition with the Golden Circle Model

Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. Its focus is on how leaders can inspire cooperation, trust and change in …

Creating a value proposition with the Golden Circle Model Read More »

Developing a value proposition from your customer’s point of view

Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to communicate to prospects and customers the overall benefits you have to offer and why you …

Developing a value proposition from your customer’s point of view Read More »

Develop Your Unique Selling Proposition

Develop Your Unique Selling Proposition

Product Name: Develop Your Unique Selling Proposition Click here to get Develop Your Unique Selling Proposition at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. Develop Your Unique Selling Proposition is backed with a 60 Day No Questions Asked …

Develop Your Unique Selling Proposition Read More »

Is it Time to Refine Your Value Proposition?

What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly effectively, and clearly. Otherwise, your prospective client will lose interest and move on to the next brand. So how will you answer this question? …

Is it Time to Refine Your Value Proposition? Read More »

Use Google Analytics to Fine-tune Your Value Proposition

Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once …

Use Google Analytics to Fine-tune Your Value Proposition Read More »