Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any kind of strategy, plan, or goal in place to help guide them. As a result, the messaging, targeting, and brand voice are all over the place. Ultimately, the website or major marketing effort doesn’t do what the business hoped: It’s […]
Your Value Proposition and Key Messages| MarketingProfs Read More »
Friday 24 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge AZEK, an industry leader of premium building products, was looking
The Case of Identifying a Growth-Busting New Value Proposition Read More »
If I had to pick one overarching theme from the 15 or so CRM industry events I’ve attended so far this year it would probably be AI. More specifically it would center around the crossroads of where automation and AI intersect. And during last month’s PegaWorld user conference, I had a chance to speak with
AI is Not Magic and Thinking So is a Dangerous Proposition Read More »
Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. Its focus is on how leaders can inspire cooperation, trust and change in
Creating a value proposition with the Golden Circle Model Read More »
Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to communicate to prospects and customers the overall benefits you have to offer and why you
Developing a value proposition from your customer’s point of view Read More »
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What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly effectively, and clearly. Otherwise, your prospective client will lose interest and move on to the next brand. So how will you answer this question?
Niche ecommerce companies should focus on their value proposition. Fellow contributor Pamela Hazelton provides excellent advice on the subject in “Value Propositions Increase Interest and Sales.” I will add one point to her article: The value proposition should address a sustainable competitive advantage that the company will have over competitors — current or future. Once
Use Google Analytics to Fine-tune Your Value Proposition Read More »
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as
Why Problem Solving Should Be The Only Value Proposition You Use Read More »
When it comes to selling a product or service, fitting in is overrated. Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring. You can’t be everything to everyone. You can’t have the best ice cream and the best ribs. You can’t be the best
How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps Read More »
