Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView. The report was based on data from a survey of 250 professionals who work for midsize and large companies (annual […]
Can Employees Convey Brand Stories & Value Propositions? Read More »
Tom Young is the Digital Propositions Manager at Just Group, a UK financial services group specialising in retirement products and services. We caught up with him to find out how he came to work in financial services, his favourite brands and campaigns, and why it pays for marketers to step outside their comfort zone. Read
A day in the life of… Digital Propositions Manager at Just Group – Econsultancy Read More »
Senior Digital Marketing Manager at ThriftBooks, Seth Meisel, offered his insight as a performance marketer for B2C e-commerce websites during the “Aligning Your Marketing With Your Customer’s Journey” session at SMX West. He also offered a first-hand experience about how working with multiple stakeholders with differing agendas and goals can be a lesson in diplomacy.
SMX Overtime: How to use customer segmentation to test new value propositions Read More »
Even when you’re selling something unique, you need that perfect talk trigger to separate yourself from the pack. #TalkTriggers Click To Tweet When your friend returns from a vacation, he’s probably eager to tell you about his fun getaway. But which story truly sticks with you? That the hotel had an amazing infinity pool? That
How Unique Selling Propositions Are Killing Your Word-of-Mouth Marketing Read More »
Think about this. In your organization, whose job is it to come up with your company’s value proposition? As a lifelong marketer, I’m aware that value proposition development is widely seen as a marketer’s “thing”. But what really gets to me is that this narrow view forms the crux of the alignment problem that most
Why Successful Value Propositions Require a Team Effort Read More »
