Pros

Should You Pay for Social Influencers? The Pros and Cons of Paid Promotions

Seventy-four percent of consumers rely on social media to help them make purchasing decisions. And the influencers on social media are the ones affecting those decisions. Trust in brands is declining, while the power of influencers is on the rise. So why aren’t more marketers putting money into their influencer marketing programs? Many feel influencers […]

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Pros and Cons of Selling on Amazon Business

Amazon Business can provide exposure and revenue to B2B merchants. The downsides include the inability to communicate with customers and limiting the long-term value of your company. Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts. Many B2B merchants aren’t