Prospects

Link-building prospects, location data accuracy & Super Bowl LII ads

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Channel your inner explorer to find link-building prospects

Channel: SEO, Link Building, Link Building: General, Link Week Column, SEO - Search Engine Optimization, SEO BLOG, SEO: General /

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. They are right; it is

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Welcome Email Series: How to Engage Prospects Immediately

SEO BLOG /

True or false – email is the most personal, engaging and effective media in the digital era? I want to say “true” is the correct answer, however I’d have to amend the question by changing “email is” to “email can be.” You see, email can be your most personal, engaging and effective medium when you “work it” – that is, you

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Why ideal prospects are the only prospects that matter in B2B

B2B Content Marketing, B2B Demand Generation, B2B ideal customer profiles, b2b-lead-generation, blog, ideal prospect definitions, SEO BLOG /

I’ve been seeing a lot of ‘Mega-Influencer Roundups’ that ask the question, “What single thing would make the biggest difference to every B2B marketing strategy?”. None of them have asked me yet, so I’ve decided to ask myself myself. And here’s my answer: The single thing that would make the biggest difference to every B2B

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Why Prospects Choose Your Competitor, and How to Win the Sale Next Time

SEO BLOG /

You feel a ripple of nausea as your stomach falls. You just heard from the sales team that your company lost a hot prospect that you really wanted to add to your client list. You’d followed the tracking notifications as the prospect read your articles, downloaded your premium content, read additional articles, and checked out

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Injecting Urgency Into Your Content for Procrastinating Prospects

Content Development, Injecting Urgency, SEO BLOG /

Good user experience and well written copy sometimes just aren’t enough to get the sale. Even after explaining all the benefits you have to offer, there are many that curiously don’t decide to buy. This could be because they just aren’t interested, but it could also be that they’re chronic procrastinators. When you insert urgency

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This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product

Sales Management, SEO BLOG /

Meditations / Pixabay I got an email this week from a salesperson who wants me to do business with his company. In it, he made two major sales mistakes. 1.) He started with the subject line of “Checking in.” 2.) After I responded and said my timeline was at least 120 days, he said, “OK,

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