Driving visitors to your site is about much more than just rankings. Branding is playing a larger and larger role in acquisition. In this article we look at the importance of branded searches and provide guidelines to help you understand, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need […]
Organic reputation management & brand protection Read More »
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore
asifibhuiya / Pixabay In 2016, around 1.5 billion smartphones were sold worldwide. As the number of total devices continues to rise, so does the number of those that get damaged. On average, device damage costs Americans around $10.7 billion a year. With such an expensive fix, many consumers want to know how they can prevent
3 Demographics that Need Device Protection the Most Read More »
It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the next… a social pariah. What happened? Failing to listen to consumer feedback Stolen brand identity Business data lost due to poor security Counterfeit goods undermining
Have you got an online brand protection strategy? Read More »
Recently, Small Business Administration (SBA) Administrator Linda McMahon received a letter from two US Senators urging more be done to protect small businesses from cyber threats. Call to Increase SBA Cybersecurity Offerings The letter (PDF) was written by U.S. Senators Jim Risch (R-ID) Chairman of the Senate Committee on Small Business and Entrepreneurship and Ben
SBA Gets Bi-Partisan Letter Urging Protection of Small Businesses from Cyber Threats Read More »
The General Data Protection Regulation (GPDR) is a new regulation enforced by the EU. It aims to strengthen data protection for EU residents and anyone who uses EU services. The GDPR replaces the data protection directive from 1995 and will come into effect on the 25th May 2018. Any person or organization who possesses or
General Data Protection Regulation (GPDR) and Marketing Read More »
In an age of information, more data is available than ever before. In order to help protect customers from having theirs used improperly, new sanctions and regulations are being put into place. The European General Data Protection Regulation or GDPR is a new regulation that replaces the Data Protection Directive. It protects European Union customer data, in
Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors,
Preparing for the General Data Protection Regulation (GDPR) • Yoast Read More »
As an agency whose primary focus is building digital experiences, it makes sense that the 2016 rulings to roll out the General Data Protection Regulation (GDPR) would be a subject on which we need to be well-educated. We know first-hand that one of the main benefits of having a website is the ability to process
What You Need to Know About General Data Protection Regulation Read More »
In January of this year, the revelation of memory-related vulnerabilities known as Spectre and Meltdown rocked the entire computing world—everyone had been sitting on top of a potential landmine for decades that hackers could have taken advantage of. After the initial shock wore off, various chip manufacturers immediately came up with a host of fixes
Intel to Make Chip With Built-In Spectre & Meltdown Malware Protection Read More »
