A “brand” is the very essence of a business – its raison d’être – and the coronavirus outbreak is the biggest test to the ethical grounding of a brand we’ve seen for many years. With an unclear view of what the future holds, many brands are emerging with productive and proactive measures to help lessen […]
Ethical marketing: 5 brands proving their purpose in uncertain times Read More »
With most of the agency holding companies’ third quarter 2019 results in and the outlook for the remainder of the year relatively set in the minds of investors, it’s a good time to reassess the big picture for the agency industry. In my prior role as an analyst, whether bullish or bearish on the near-term
Agencies are proving resilient – and growth will accelerate Read More »
Now 10 years in the wild, Google’s Go programming language has certainly made a name for itself. Lightweight and quick to compile, Go has stirred significant interest due to its generous libraries and abstractions that ease the development of concurrent and distributed (read: cloud) applications. But the true measure of success of any programming language is
10 open source projects proving the power of the Go language Read More »
Press Trust of IndiaSep 09, 2019 07:47:52 IST ISRO is continuing its efforts to restore a link with Chandrayaan 2’s lander ‘Vikram’, but experts say time is running out and the possibility of re-establishing communication looks “less and less probable.” Chairman of Indian Space Research Organisation K Sivan said on Saturday that the space agency
Creating a solid business case for customer service initiatives has been difficult in the past. There’s still a mindset in the workplace that customer service is a “necessary cost” and that’s it. You need customers to have a business, and they require customer service to stick around. That’s the way the relationship has been viewed
Proving the Value and ROI of a Customer Service System Read More »
Today’s financial services CMOs have a lot on their plates. In addition to traditional marketing functions, they’re expected to wear a variety of other hats, such as owning the customer experience and making critical decisions about technology spend. In asset and wealth management specifically, CMOs face the additional challenges of having to deal with an
“I remember at his graduation, he told my parents he was starting an online apparel company,” Royer recalls. “My mom is an immigrant from India. They worked very hard to get here and fashion is something that wasn’t in their wheelhouse. They were like ‘Woah, what is your brother doing?”http://www.inc.com/” Royer took a step back, sinking into
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days. Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric
Search engine optimization is highly effective to improve the sales, conversions, and the bottom line of your business. Whether you own and operate a start-up, small, medium, or large-scale business, SEO is vital for the long-term success of your company. Your business won’t achieve its maximum potential without a good online presence. There is no
Statistics Proving The Importance Of SEO For Your Business Read More »
Free-Photos / Pixabay Maybe you’re a true believer in the power and importance of employee engagement—but the same can’t be said of just everyone. There may be members of your own C-suite or management team who still don’t really understand what employee engagement is or why it matters. Thus, before embarking on any kind of
Proving the Bottom Line Value of Employee Engagement Read More »
