Blogging is weird. Starting a blog is easy. Pull out your credit card. Buy a domain and hosting. Write and publish your first blog post. Easy, right? Wait for millions to flow in. After you publish your first blog post. Must be easy money, right? I mean, starting a blog was really easy. Logic dictates […]
Dominoes. Not the pizza chain. The game. Imagine each “P” word below being a domino, knocking the other “P” words down in this exact order. Successful bloggers follow 4 “P”‘s to become successful. If you want to succeed you better do the same. Passion I am so freaking passionate about blogging it bleeds out of
You can have the greatest product in the world, but if you can’t promote it and place it in front of the people who need it most, it might as well not exist. Promotion, in the marketing mix, examines ways marketers can disseminate useful and relevant information to consumers. Promotion includes public relations, social media
Promoting Your Product in the Right Places | 4 P’s Marketing Mix Read More »
A product is perhaps the most important element of the marketing mix. The marketing mix is a tool that helps marketers and business owners understand the best means of offering their product, service, or information to consumers. Without a product, place, promotion, and price can never exist. The marketing mix creates the framework for marketing
It takes a lot more than charm, a fancy lunch, a great product and the right price to make deals happen, particularly for newer businesses that can’t point to their endless list of big “name” customers. Discussing the issue with a career M&A pro whose work has spanned 16 countries and hundreds of negotiations, Craig
The 4Ps of marketing (product, place, promotion and price) have long been a standard of how marketers approach their craft. In fact, they’re still in use today. However, marketing, like everything else in the world, evolves, and those doing the marketing have to find new ways of leveraging similar strategies for online success. Today, we’re going
How the 4 P’s of Marketing Translate to Today’s Online Business Read More »
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the
