Psychographics

Marketing Psychographics: What It Is and Examples You Can Use

Marketing teams are always on the lookout for new ways to both customize and personalize their email marketing campaigns. Why? Because these methods help retain your subscriber’s attention. To do this, you need to know who your subscribers are, why they’re interested in what you have to offer, and what personal solutions they’re looking for. […]

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9 Mind-Bending Ways to Use Psychographics in Your Marketing

To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why should you care? How can you use it? These are all