Psychological

7 Psychological Techniques to Increase Your Web Page Dwell Time

A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings. When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value. And in …

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5 Psychological Principles You Can Use To Convert More Website Visitors

Have you ever made a purchase without wanting to? Sure. We all have. That’s why “Buyer’s remorse” is such a collective human experience. People buy. Then they wish that hadn’t. Naturally, that leads to regret about the decision to buy in the first place. Which raises an important question: Why the heck would anyone buy …

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5 Psychological Insights to Improve Your Content Marketing

Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is …

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