Psychological

The Psychological Impact of Coronavirus Shutdowns on Small Biz Owners

One in four small businesses have shut down temporarily due to COVID-19. Research reports one in 10 say they have less than a month before closing their doors completely. Small Business Trends spoke with Carole Lieberman, M.D., M.P.H. a Board-Certified Psychiatrist with a Master’s in Public Health. She talked about the psychological impact these shutdowns […]

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Weekly Wisdom with Jon Rognerud: Psychological Strategies for Gaining Conversions. Image 0

Weekly Wisdom Jon Rognerud: Psychological Strategies for Conversions

SEO BLOG / Good To SEO

Modified Transcript Hello. My name is Jon Rognerud, with Chaos Map, a digital marketing agency here in Los Angeles. Today, I am going to talk about how to improve and how to get higher conversions from your ads. We have 10 things we are going to cover. I am going to give you a free

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7 Psychological Techniques to Increase Your Web Page Dwell Time

Content marketing, Conversion Rate Optimization / Good To SEO

A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings. When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value. And in

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5 Psychological Tricks to Boost Your Marketing ROI

Content marketing / Good To SEO

As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the color

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Burning review – an explosive psychological thriller

SEO BLOG / Good To SEO

Burning, which is the first film directed by the Korean master Lee Chang-dong since 2010’s Poetry, begins as the desultory story of a hook-up between a pair of poor, unmotivated millennials – the girl already a lost soul, the boy a wannabe writer saddled with a criminally angry father. The addition of a Porsche-driving third

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5 Psychological Principles You Can Use To Convert More Website Visitors

Conversion Rate Optimization / Good To SEO

Have you ever made a purchase without wanting to? Sure. We all have. That’s why “Buyer’s remorse” is such a collective human experience. People buy. Then they wish that hadn’t. Naturally, that leads to regret about the decision to buy in the first place. Which raises an important question: Why the heck would anyone buy

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5 Psychological Insights to Improve Your Content Marketing

Company News / Good To SEO

Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is

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3 Core Psychological Reasons Nobody Is Clicking Your CTA

Conversion Optimization, SEO BLOG / Good To SEO

The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in your marketing is an understanding of psychology more vital. So why aren’t your leads clicking? Here,

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8 Psychological Tricks to Boost Conversions on Your eCommerce Website [Infographic]

SEO BLOG / Good To SEO

Are you looking for ways to improve your eCommerce website? Want to use simple psychology to generate more online sales? Revamp CRM share 8 eCommerce psychology tricks in this infographic. They’ve grouped their “tricks” into two categories: Social proof Fear of missing out Check out their infographic for more detail. This post was first published on

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5 Psychological Concepts That Can Improve Your Content Marketing

Marketing, SEO BLOG / Good To SEO

Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it to them. You also need to offer some degree of persuasion, as most content

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