Psychologist

Ex-Cambridge Analytica psychologist goes into business with ex-Karmarama and Tug chiefs

A former Cambridge Analytica psychologist and two ad agency executives have joined forces to launch a consultancy dedicated to “measurably changing the behaviour of audiences”. Patrick Fagan, a psychologist and behavioural scientist, has co-founded Capuchin alongside Dan Thwaites, a former managing partner at Karmarama, and James Cragg, former managing director at digital performance marketing agency Tug.  Capuchin …

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A Stanford Psychologist Says This Is the Best Way to Praise Employees (Yet Most Bosses Don’t)

Three basic truths: Praising people motivates them. Praising people encourages them. Praising people inspires them to even greater heights. Impossible to argue with those statements? Maybe not. Depending on the approach you take, praising an employee — or praising anyone — can actually have the opposite effect. The difference lies in whether we assume skill …

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