The other day, I was sitting on a park bench at the playground with my son, agonizing over a work issue. Had I come off as Read More
psychology
“You are going to be a gambler?”That’s my grandmother Baba Anya speaking. My last living grandparent. I’ve come to Boston for a family visit, nearly bouncing Read More
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Will you believe me if I say that the difference between mediocre and magnificent email marketing campaign results is – psychology? I understand you’re reluctant to Read More
Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That's because much of status-seeking Read More
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Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top Read More
If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to Read More
Do you want more clients? If so, you’ll need to reach prospects with effective messaging. If it strikes a chord with your targeted audiences, they will Read More