The other day, I was sitting on a park bench at the playground with my son, agonizing over a work issue. Had I come off as rude on that Zoom call? Maybe I shouldn’t have been so emphatic. I pulled out my phone to send a quick apology. Just then, a notification popped on my […]
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“You are going to be a gambler?” That’s my grandmother Baba Anya speaking. My last living grandparent. I’ve come to Boston for a family visit, nearly bouncing with excitement at my new project, and she is not impressed. To call her lukewarm would be the understatement of the hour. She has a way of setting
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Will you believe me if I say that the difference between mediocre and magnificent email marketing campaign results is – psychology? I understand you’re reluctant to believe that because it sounds rather simplistic. After all, isn’t email marketing almost a science already! You’ve heard of email finders, branded email IDs, clickbait subject lines, eye-candy email
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Human beings, your customers included, are concerned about their status in society—and have been for as long as societies have existed. That’s because much of status-seeking is instinctual: It’s hard-coded in us because status improves our chances of survival. “People learned early on that respect from their community translated directly into better protection, more desirable
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Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a bright, red Hellobar.
If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something practical.
Do you want more clients? If so, you’ll need to reach prospects with effective messaging. If it strikes a chord with your targeted audiences, they will reach out to you. If the prospect is a good fit with your brand, he or she will agree to retain you. This will take some persuasion on your
