psychology

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The Psychology Behind Social Media’s Biggest Shifts in the Last Year

Maybe it’s my psych minor. And maybe it’s my innate interest in human behavior. Any way you slice it, I’ve always fancied myself an amateur psychologist (extremely amateur, to be clear). And, there’s no more interesting place to watch that human behavior play out than the internet on a day-to-day basis. Over the last 9-12 […]

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Psychology of Comparison

The Psychology of Comparison and How to Stop

By ProBlogger expert Ellen Jackson of Potential Psychology Bloggers, solopreneurs, consultants, writers, founders – we’re solo species. Lone hustlers,  tucked in cafe corners with laptops and lattes. We’re perched at breakfast bars tapping keyboards in the early morning light. Hunched at the spare room desk deep into the night. We’re inspired and driven. Focused and

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the social email cover image

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again

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